July 11 2014

An interested journalist may be looking for your online newsroom right now.

TekGroup surveyed journalists in print, broadcast and internet news recently, and the results show how important it is for organizations to create and maintain an online newsroom as the central headquarters for corporate communications. Here are a few key take-aways:

1. 96% prefer to receive news via email alert; 95% prefer to receive pitches via email alert.

2. 91% say most companies should have an online newsroom in the future.

3. 26% visit at least one online newsroom every day.

4. 87% says it’s important for them to be able to access your company’s events calendar within the online newsroom.

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July 08 2014

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July 04 2014

From Entreprenuer: 5 ways to make Pinterest work for your brand

Pinterest has become hard to ignore, says Entrepreneur. If you need proof, take a look at this article about how Pinterest has surpassed email in social sharing. That’s a major shift.

Coming up with the right Pinterest strategy—or deciding whether to use the service at all—can be a challenge. The good news is that there are a few basic rules you can use to home in on the right way to employ boards for your brand.

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A review site is a great way for your business to get discovered online, but it can also bring inaccurate criticism.

6 Ways to Harness the Power of Review Sites
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July 03 2014

Owned, Earned and Paid Media: What’s the Difference?

According to smallbiztrends.com, this phrase is simply a framework for how to organize and execute your marketing:

Owned media is when you leverage a channel you create and control.  This could be your company blog, YouTube channel, your website, or even your Facebook page.  Even though you don’t strictly “own’ your YouTube channel or your Facebook page, you do control them and don’t have to pay for basic usage.

Earned media is when customers, the press and the public share your content, speak about your brand via word of mouth, and otherwise discuss your  brand.  In other words, the mentions are “earned,” meaning they are voluntarily given by others.

Paid media is when you pay to leverage a third-party channel, such as sponsorships and advertising on third-party sites.

Forrester Research created a chart that lays it out pretty well, including the advantages and disadvantages:

Owned earned paid media

(Source: smallbiztrends.com)

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June 16 2014

10 PR measurement tools you may not know about

With the evolution of data and technology, measuring the ROI on public relations doesn’t have to be a guessing game. Here are ten tools that can help with your specific measurement requirements, compiled by PR Daily:

1. TalkWalker.com/alerts—sends email alerts with the latest relevant mentions on the web to your inbox, for free.

2. List.ly—lets you curate lists by subject matter, for free.

3. Tame.it—offers Twitter timeline analysis of relevant topics, people and links. Free usage; premium packages available.

4. BufferApp.com—fill up your buffer and it “automatically” posts for you throughout the day. $10/mo. for two people + 12 social media accounts.

5. SocialBro.com—offers audience insights and competitor analyses. Costs $13-149/mo.

6. Keyhole.co—lets you track conversations on Facebook, Twitter and Instagram.

7. SproutSocial.com—social publishing and monitoring for Facebook,  Google+ and Twitter. Paid and free plans.

8. Clicky—a free website analytics tool.

9. Brandwatch—a tool for online listening and responding. Starting at $800/mo. for 10,000 mentions.

10. GroupHigh.com—a blogger relations tool that costs $625/mo.

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June 12 2014

Within just the next three to five years, social media is anticipated to rise from the least likely method for CEOs to connect with their audiences to the second highest method, just behind face-to-face interactions.

—Michael Gass, Fuel Lines
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October 17 2013
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September 28 2012

Techies: don’t run from media interviews

People in technical fields sometimes are rattled by the prospect of a news media interview, but a little media coaching will go a long way toward easing their concerns.

If you’re a technical expert, remember to take time and explain in layman’s terms the points you’re trying to make. Often you’ll have time beforehand to sit down and think of two or three key issues – “talking points” in media-speak – that you want to address.  

Read PR Daily’s “6 Steps for Media Training Technical Staff” here for more great tips. 

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August 30 2012

How to Write Better: 7 Instant Fixes

Writing is supposed to benefit the reader, but sometimes we get carried away with our own prose.

That’s why this checklist of seven ways to improve your writing compiled by writedone.com is so helpful for its tips.

And there’s another lesson, left unsaid but still obvious: Almost every sentence is short and to-the-point.

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PR Briefs is a blog of tips, resources and case studies for the public relations professional and the PR novice. Feel free to comment, re-post or ask questions—I hope you enjoy your experience here.

PR and marketing have been the focus of my career for the past 32 years. As an ad agency client during the early years, I experienced a birds-eye view of agencies and the experience wasn't always a good one. When Ideaworks opened in 1995, we were determined to break the mold, and after 17 years, more than 300 awards and hundreds of client referrals, I think we're starting to get there.
—Caron Sjoberg, APR, CPRC

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