September 2008
2 posts
2 tags
News coverage is easier to get than you may think
Public relations is one of the best tools around to market your business, and a simple news release can reap hundreds of dollars or more in newspaper and magazine coverage. It’s amazing that more people don’t use this tool for their businesses, and it’s easier than you think. Learn to think like a reporter and keep the following 6 things in mind: Reporters are always on a tight...
2 tags
5 ways to create a great email campaign
If you’re using e-marketing to promote your company, there are some easy steps you can take to improve your open rate. Here are five tips for creating an email that will merit opening: 1. Put the most important information in the top 1/3. Why? Most people read email in their preview pane. If the “meat” of your blast isn’t visible in the preview pane it’s more likely...