November 2009
5 posts
1 tag
Branding: put your best foot forward (and don't...
There are few things as important as your brand when it comes to marketing your company. Your brand communicates your unique identity and value through consistent messaging and graphics so that others recognize your company whether you’re reaching them through advertising, social media, signage or your invoices. Strong branding is your company’s “promise” of value, quality...
1 tag
7 ways to improve your online sales
Your Web site’s design can significantly improve (or hinder) your online success. Great Web sites are intuitive and easy to navigate, helping visitors, regardless of the type of information they’re seeking, quickly find what they’re looking for. And good navigation leads visitors to respond, not just browse. Here are some great tips from Kintera:
1. Help people find and do what...
If you're not seen, you won't be heard
Publicity is a great way to promote your business, and email is the most popular means for getting your news in front of reporters to land precious coverage. But what if your news never gets to the journalists? The vast majority of emails sent to journalists never get read. It’s estimated that 82% of all emails are filtered out by spam filters, and this may include your news release!
To a...
“A man who stops advertising to save money is like a man who stops a clock to...”
– Henry Ford
Holiday e-blast advice from Emma
The information below was compiled by the email experts at Emma. There are some great tips to keep in mind if you’re planning to send out holiday e-blasts.
With the increased holiday email volume, it’s more important than ever to make sure your subject lines, preview panes and content are at their best. Review the basics before every send-off — our email checklist is a good guide to...