December 2009
9 posts
Fineman PR releases 15th annual Top 10 PR Blunders →
Love this list compiled by Fineman PR; it’s a great tutorial on how to (or not to) handle a crisis from a PR perspective.
1 tag
3 things to remember when "pitching" a story
One of my favorite clients doesn’t have a large marketing budget, so we focus our efforts on generating editoral coverage by pitching his story to magazines. The results have been impressive: over the past year he’s been covered in a number of local, regional and national magazines—without having purchased a single ad.
Public relations can be extremely effective but there are some...
1 tag
market unto others . . .
Amid the advertising, emails and calls I’ve received at the office lately, a recent, simple marketing gesture really stood out. It wasn’t an obvious marketing tactic, and it cost less than any traditional ad.
After our local newspaper ran an article about an award our agency had received, the owner of a local Chick-fil-A sent a kind, hand-signed letter and a card for a free sandwich...
end of year marketing checklist
Now is the perfect time to check and update your marketing tools and here are 5 things you can do now to improve the effectiveness of your marketing and PR for the new year:
1. Test your Web site’s visibility in the search engines. Conduct your own search for phrases that people would use when they need a business like yours. Does your company come up on the first page? If not, it’s...
1 tag
“19% of US adult Internet users say they use Twitter or another social networking...”
– Pew Internet & American Life Project, October 2009
1 tag
This tactic is 3x more powerful than your...
A 2009 survey (Edelman Trust Barometer) showed that, of people surveyed in 20 countries, 62% say they trust corporations less now than they did a year ago. With this credibility problem, how can you build the trust that is needed to attract new customers? The number one way is to let your clients share their positive experience. In the PR world, “editorial” about your business...
2 tags
Bigelow Tea uses social media to supplement ads
A recent article in DM News written by Cara Wood shows how Bigelow Tea used a blog, Twitter, MySpace and Facebook to attract more visitors to the company’s Web site and better engage them. Company president Cindy Bigelow felt that a blog could help her hear from customers better than advertising, and social media could supplement their traditional ads. Bigelow’s Tea Talk Blog has...
2 tags
3 things you should know about the people on your...
If you want to put together an email that really performs, it’s good to know some basic information about the people on your list. Here are 3 things to consider before you create and send your eblast:
1. How do they get your email? Computer, Blackberry, PDA, iPhone? Knowing how most people get your information can help you make sure they can read and interact with your eblasts.
2. Have...
“To comply with CAN-SPAM you must include an “unsubscribe” link and...”