July 2009
11 posts
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Publicize your publicity: here's how
A few blogs back, I highlighted a mention and photo in Lucky magazine that were garnered using public relations tactics. With a small amount of effort (identifying the right publication; zeroing in on the most appropriate editor and providing information that was of benefit to the magazine’s readers) we received a good amount of page space without paying for an ad.
We didn’t stop...
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Non-profit ads take risks, build awareness
Last year we launched an awareness campaign for West Florida Regional Planning Council’s Ride On program that was unlike anything they’d ever done in the past. It was a bit off the charts for a government entity, with headlines including “Smog Smells,” “Control your Gas,” and “Dodge Traffic.” But the strong graphics and messages grabbed attention for...
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What worked then, what works now
Are you still using the same techniques to market your organization that you’ve used for years? While they may still be working, in some cases there could be alternative strategies that will grab the attention of potential customers better and cost far less. Here’s a list of a few ”old” marketing and PR tactics along with some suggestions for what to replace them with:
Old...
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4 easy ways to market using the Internet
The world of marketing has drastically changed since the dawn of the Internet. With so many Internet tactics to try, a lot of professionals simply don’t know how to get started. Here’s a primer of four quick and easy ways you can harness the power of the ‘Net to drive new customers.
1. Start a business blog. There are free tools galore; my personal favorite is the software in...
3 Web site makeovers that sizzle
Whether you already have a Web site for your business or are contemplating building one, you should consider ways to make your site stand out from your competition. There are key things your Web site MUST do in order to be useful to your visitors. But what about unique features that will increase overall visitor “stickiness” and drive repeat visits?
Here are 3 Web sites that include...
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A blog in Web site clothing
Here’s an easy way for non-profits and small businesses to launch a Web site without spending an arm and a leg. Today we launched a new site that is built in Tumblr as a blog (this is the same program in which PR Briefs is created and managed).
Here are 5 reasons this technique might work for you:
1. There is no charge to design or program the site
2. There is no monthly hosting fee
3....
Are you sick of your own ads?
You’ve been using the same logo and ad campaign for a while now. You’ve seen it so many times that you’re frankly getting a little sick and tired of it. Is it time to launch a new campaign? Start investigating a new logo? Not so fast. Research shows that by time you’ve tired of your branding, the general public (your potential clients) have probably just begun to notice...