September 2009
1 post
3 tags
Can new media replace traditional advertising?
When I conduct workshops on new media, someone almost always asks if new media can replace their existing advertising. My answer: new media is extremely cost-effective but in most cases should not be used as a stand-alone tactic. However, when used in conjuntion with public relations and paid advertising, new media can really stretch your marketing dollars. Use blogs, social networking and other...