January 2010
4 posts
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At the end of the interview, remember. . .
Getting an interview with a reporter is an opportunity to give your opinion, promote a cause, make an announcement or introduce an idea. When the interview is over, make your case and restate it. Reporters will often ask if there’s anything else you’d like to add. Use this opportunity to repeat your message—redundancy will help the reporter accurately get down your information and lead...
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News coverage: who has final say on what's...
Don’t expect the opportunity to approve the text of your interview with a reporter before it’s printed or broadcast. Journalists are not obligated to share their stories with you or even read back your quotes, although they may ask you to repeat specific points to ensure they have taken down the correct information.
What do you do if a mistake is made in a news story?
Don’t...
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When a reporter calls: 6 tips
Communicating information to the media requires a good strategy and an understanding of what the media expects from you. Here are six tips to help you be prepared when a reporter calls:
1. Call back promptly. Last week someone I know got a request from an editor and replied with an email that he would “send his response by the end of the week.” If there’s a reason for a delay,...