December 2010
19 posts
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“If you create great content and no one knows about it to link to it, you’re...”
– Brian Clark, Copyblogger
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The potential reach of social media + email...
A single share of your e-blast can be very powerful because of the number of followers that one email recipient can reach. Facebook says that the average user has 130 friends, so every 1,000 email subscribers represents a potential audience of 130,000 people—not taking into consideration that shared content can and usually is shared further once it’s been shared the first time.
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SEO tip for Facebook
Did you know you can optimize your Facebook page for search engines, the same as you do for your Web site? One easy way is to use keywords in your “About” box.
Under your fan page profile image you’ll find your “About” text box. When you fill in the information for this section, use keywords that people would use when searching for a business like yours. Be sure to include your...
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“Public Relations is critically important to any organization’s success, whether...”
– Michael Fineman, Inside the Minds: Public Relations Best Practices
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2010 most-watched YouTube videos
This week The Official YouTube Blog reported that the world watched more than 700 billion YouTube videos and uploaded more than 13 million hours of video in 2010. Its list of most-watched videos reflects the people, places and events that captured our collective attention this year. Here are the most-watched YouTube videos of 2010, compiled based on the view counts of videos uploaded during 2010....
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How to submit a news release to the associated...
Based in New York City and with more than 300 locations worldwide, the Associated Press (AP) is a not-for-profit news cooperative with 3,700 employees, two-thirds of whom are in the field gathering and reporting news every day. AP was founded in 1846 and since then has received 49 Pulitzer Prizes including 30 for photography. On any given day, more than half the world’s population sees news...
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Fastest rising Google search queries in 2010
From the official Google Blog: Based on the aggregation of billions of search queries people typed into Google this year, Zeitgeist shows the most popular and fastest growing queries from the year.
Fastest Rising Searches
chatroulette
ipad
justin bieber
nicki minaj
friv
myxer
katy perry
twitter
gamezer
facebook
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If they're not engaging, time to review what...
How does your business use social media? To make it an effective (and productive) strategy, you have to understand exactly what types of content and posts engage your clients and potential clients best.
In Twitter, Facebook and other social media platforms, success is determined by the amount of engagement that happens after you post. Daily updates. Trivia. Questions. Photos. Links. The weather....
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7 sample social media policies
Social Media Governance has a helpful online directory of social media policies that includes guidelines from 163 companies. If you’re working on a social media policy for your business, here are some great examples to reference that are included:
1. Best Buy
2. Flickr
3. Cisco
4. U.S. Department of Defense
5. Vanderbilt University
6. IBM
7. Dell
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5 risks of not having a social media policy
The growing phenomenon of social media has opened up risks along with its great benefits. Raj Malik of Network Solutions points out that “unauthorized or inappropriate commentary or posts online can:
1. “Get the Company, and you, in legal trouble with the U.S. and other government agencies, other companies, customers or the general public.
2. “Diminish the Company’s brand...
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The Creative Brief—a template for public relations...
A Creative Brief is an important tool that provides a connection between an organization’s marketing goals and objectives and the creative strategies being employed. Used correctly, it can ensure that a creative project is based on clear expectations, defined objectives and a means to measure the success of the creative work (brochure, Web site, signage, etc.)
Using a basic outline from the...
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Wrap your PR around a national holiday and watch...
There are official holidays for just about anything you can think of. For example, October is National Native American Heritage Month, and this year it was the perfect time for us to mobilize our PR efforts to promote a children’s book that was co-authored by two members of a local Native American tribe, the Perdido Bay Tribe of Lower Muscogee Creek Indians. We created a compelling...
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3 ways to improve your PR pitch for radio
Earlier this week I posted a list of public relations tips from some of my favorite journalists. Today’s post is compliments of my favorite radio newsman, Rob Williams, an award-winning news anchor who is one of the tops in his field. Rob provided the following list of things you can do to improve your odds when pitching a story to a radio station:
1. Focus your pitch.
Not more than 2 or 3...
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PR & spiders: 5 things to know about SEO
If your Web page doesn’t come up on the first page of a search, the odds of someone finding it are diminished. Very few people will search past the first results page, and more and more will drop off on each subsequent page. So being visible to the “spiders” that mine the Web and index sites is critical.You don’t have to be a Web programmer to understand the simple rules of...
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3 tips from the pros: holiday wish list for...
When your PR campaign is underway, you may wonder if there’s something you can do to make it easier for a reporter to pick up your release and run with it. I recently asked a few of my favorite journalists and news anchors for a top tip they would offer to public relations professionals if given the opportunity. I’d like to thank them for taking the time to respond. Their suggestions...