February 2010
3 posts
1 tag
5 reasons to try sem
In 2008, North American advertisers spent $13.5 billion dollars on Search Engine Marketing (SEM) and the World Advertising Research Center estimates that SEM will increase by 30% by the end of this year. Why should your business invest in Search Engine Marketing (and what is it)?
SEM promotes your Web site through paid ads on search engine results pages like Google, Bing or Yahoo. The...
1 tag
5 point checklist for every email campaign
Emma Web-based email service put together an easy to use checklist to help you make the most of your email campaign (excerpted):
1. Does your subject line entice readers? They’re the most important 8-10 words in your campaign. Make sure yours is a clear, concise introduction that entices your readers to look inside.
2. Are you making the most of the preview pane? At first glance, many of...
“A significant 64% of marketers are using social media for 5 hours or more each...”
– Social Media Marketing Industy Report by Michael A. Stelzner