March 2010
5 posts
3 tags
6 principles from '20's still valid today
Arthur W. Page became vice president of AT&T in 1927. He believed that it was a company’s performance, not its publicity, that was the basis for public approval. Page’s six principles of public relations also supported his contention that a company’s true character is portrayed by its employees. The principles he practiced can still help companies today gain and maintain...
New research shows Facebook fan page... →
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Tide's Web site is worth a visit
Our agency has learned that the key to building a great Web site is to focus on the needs and desired action of the site’s visitors. Unfortunately we’ve found that many businesses hire a programmer to create a digital version of their corporate brochure.
A good example of potentially wasted Web site real estate is the “About Us” page, probably the least visited section of...
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ethics in PR—6 core principles
Some people may not think of PR as an ethical industry. We public relations professionals have been labeled as “spin doctors,” “sensationalists” and worse. As a public relations professional I consider ethical judgment a top function of my job. And there are occasional dilemmas in which ethics are challenged. A “gut feeling” generally tells me to take a closer...
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Social influence marketing—what is it?
Social Media Marketing for Dummies defines social influence marketing as being “about recognizing, accounting, and tapping into the fact that as your potential customer makes a purchasing decision, he’s influenced by various circles of people through the conversations that he has with them online, when he shares his own social media and consumes theirs.” Social media marketing...