May 2010
5 posts
2 tags
Last minute event PR — 6 easy tactics
It’s not always possible to get a head start on publicizing an event. Obviously, the earlier you can start promoting, the better your chances of securing media coverage. But in absence of a long lead time, how do you promote an event to help ensure its success? Aside from your standard news releases, here are six immediate response PR tactics that can help:
1. Media online calendars. Many...
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Use social media to promote your event
Once you’ve set the time and place of your event, you can post a “Save the Date” notice on your social media networks to announce your event and get the information on calendars. Set up a free event blog that you can link to, or include a link to your Web site’s events calendar with complete details.
Having a Web site (or blog) isn’t a requirement, but it will help...
1 tag
A few easy ways to grow your email list
Now more than ever it’s important to have a current database of people who are interested in your business. With very little effort, you can easily encourage new connections for your email marketing list. Give your list a new life with a focused promotional “push”: put a link to your newsletter archive in your email signature, display information in your office lobby, add an...
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10 ways to "create" news
Clients often tell me they don’t have any news to share with the world. Sometimes they don’t understand what’s considered “newsworthy.” Every organization has news to share with the rest of the world. Take a look at this list and you’ll probably find your own opportunities for news releases.
1. New management staff
2. Relocation
3. New service or product now...
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Communicating during a crisis: 5 things to...
In their book Effective Public Relations, Scott M. Cutlip, Allen H. Center and Glen M. Broom write that “Immediate crises—the most dreaded type—happen so suddenly and unexpectedly that there is little or no time for research and planning.” Those words have really hit home during the past two weeks following the massive oil spill off the Louisiana coast that is slowly making its way...