March 2011
11 posts
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Social media is top online marketing channel for...
According to the American Express OPEN and Search Engine Marketing Professional Organization (SEMPO) “Small Business Search Marketing Survey,” US small businesses recognize word-of-mouth as the top way their customers find them, followed by the Internet and search engines.
The reliance on word-of-mouth, likely along with the low cost of participating, has led small businesses to make social...
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Seven easy (and cheap) ways to promote your event
You don’t have to have a huge marketing budget to promte a special event that’s open to the public; it just takes a little bit of creativity and time. Here are seven things you can do that won’t cost a lot, but will ensure your event gets great visibility:
1. Create an event “landing page,” a one-page Internet site that has all the details about the event. If you use...
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Seven tips for designing a killer e-newsletter
Over the past few years e-mail marketing lost steam as social media began to take center stage. But while they are less prominent than Facebook and Twitter, e-newsletters are still one of the most effective (and cost-effective) ways to build relationships with customers and potential customers. Here are seven ways to make an e-mail newsletter work for your company:
1. Give them a reason to open...
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Don't forget the "social" part of social media
It’s a common mistake: businesses using their Facebook and and other social media sites pages to “advertise.” When you’re trying to build a business, it might seem like a good idea to use your social media sites as an extension of the rest of your marketing and advertising. This is a big mistake, and if you’ve done it, you’ve probably experienced an exodus of...
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“Q. Is web crawling hyphenated?
Web-crawling or web crawling?
A. Web crawling...”
– AP Stylebook online
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“For the first time, more people said they receive news from the Web than from...”
– Pew Project for Excellence in Journalism
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Social media "lurkers" the silent majority
Heidi Cohen writes for ClickZ that the vast majority of visitors to your social channels and communities are “lurkers” who rarely if ever actively particpate. A full ”90 percent is the great silent majority. They visit social media sites to read or view what others have created and commented on. These visitors are great for marketers since they’re spending time on your...
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Firm predicts customer service will become more...
MediaPost Publications reports that in the next two years, 30% of large companies will extend their online community activities to include improving customer service, compared to only about 5% in 2010, according to data from Gartner Inc.
The article reports, “We expect the high-profile nature of social networks and social CRM for customer service to rapidly advance adoption from early...
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