3 ways to grow your email list
Your email database is one of your most valuable assets, did you know that? In today’s environment, moving someone from “potential client” to “client” is a multi-stage process, and e-marketing can play a huge role in converting interest to sales. The Internet allows you to seize opportunities quickly, throughout each stage of the potential client’s awareness of your business. Here are 3 ways to grow your email list so you can begin or expand upon your Internet strategy.
1. Collect opt-ins. Add an e-mail signup box to your Web site and include it prominently on every page.
2. Include a link to your Web site home page (and thus, your email signup box) as part of your email signature. Think of the number of emails you send everyday—each person who receives one is an opportunity to gain a new contact.
3. Send regular e-blasts to your database. Businesses with the highest response rate send about two e-mails a month to their subscribers. Your e-blasts should have a strong call to action such as a discount coupon or limited time promotion, as well as a direct link to your Web site and map/address of your location.
In short, never stop building your list, put your customers first with relevant information and send regular “reminders” that you’re there.
