Is this an eye test, or what?
In today’s email box I received a beautiful e-blast designed for an older target audience (50+) and for friends of the sending organization. (I’m a “friend,” by the way, in case you’re wondering).
The size of the type was so small that I had a hard time reading it. It made me think I should blog about this kind of thing, namely, to remind people to design ads for the target audience, not for the designer. It’s painful to see a business spend money on advertising that doesn’t have the very best chance of working. *Send to a test group first and make sure it hits the target before sending it out to your complete list.
