jewelry boutique gets Lucky with PR
Public relations is such a great marketing tool that I never get tired of using it. What’s not to love? We get to show off our clients to hundreds, thousands, even hundreds of thousands of their potential customers, and it doesn’t cost them an arm and a leg.
Yesterday, subscription holders of Lucky magazine received their July issue and there, at the top of the Local Breaks section, was Susan Campbell Jewelry, a chic jewelry boutique located in Pensacola, Florida’s historic district, complete with a photo of one of her beautiful bracelets, the address and phone number of her store and a paragraph of other information.
Manolo Blanik, J. Crew, Versace and other huge designer retailers are featured in the magazine, along with Susan Campbell Jewelry. Through public relations tactics, she didn’t have to purchase an ad in Lucky, yet she’s reaching its readers who are her shop’s primary target audience of females looking for the hottest fashion trends.
