June 23 2009

Marketing tricks, delivered right to you

Once again I’ll be taking “DIY Marketing” on the road, this time to Crestview, Fla. on July 23rd. These workshops have consistently sold out and this particular one is limited to just 25 people.

We’ll be covering marketing and public relations tricks I’ve learned over the past 28 years in the industry, from using “new media” to getting your news covered by the media to pinpointing your target audience to free and low-cost ways to get new business, donors, students, clients.

Hope to see you there!

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PR Briefs is a blog of tips, resources and case studies for the public relations professional and the PR novice. Feel free to comment, re-post or ask questions—I hope you enjoy your experience here.

PR and marketing have been the focus of my career for the past 30 years. As an ad agency client during the early years, I got to experience a birds-eye view of agencies and the experience wasn't always a good one. When Ideaworks opened in 1995, we were determined to break the mold, and after 15 years, more than 300 awards and hundreds of client referrals, I think we're starting to get there.
—Caron Sjoberg, APR, CPRC

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