2 ways to get news to more journalists
Once you’ve identified information about your business that is newsworthy and you’ve written a news release, you can send it out to the local newspapers. But if your news is really newsworthy and you want a better chance of widespread media coverage, use a distribution service to get the information out to thousands of media outlets simultaneously.
One such resource is Business Wire. The cost for national distribution will run a few hundred dollars and will vary based on the geographic reach you select, the size of your release, photos and other criteria. But depending on how “newsworthy” your release is, chances are you’ll get additional exposure in places you might not even expect. The coverage opportunities include print, as well as electronic and on-line news outlets.
AScribe Newswire gives nonprofit and public sector organizations direct and immediate access to the mainstream national media. Created at the University of California in 1997, AScribe Newswire transmits news releases directly into newsroom computer systems at major media organizations via The Associated Press. The price is lower than other wire services and the services are nearly identical. Both these channels will give you better odds for getting your news in print; use them if your news is more far-reaching than a local announcement and you’ll probably be pleased with the result.
