Are you sick of your own ads?
You’ve been using the same logo and ad campaign for a while now. You’ve seen it so many times that you’re frankly getting a little sick and tired of it. Is it time to launch a new campaign? Start investigating a new logo?
Not so fast. Research shows that by time you’ve tired of your branding, the general public (your potential clients) have probably just begun to notice it. Regardless of the PR and marketing tactics you use, a key rule of marketing is that you must repeat your message to the same audience over and over again. Even if you’re annoyed seeing your television ad yet again, it takes many exposures before most people will even notice it, let alone recall it. (Research says we must see and hear an advertising message at least six times before it “sticks.”)
