July 02 2009
Some things are just better left unsaid. That’s especially true with outdoor advertising, where the audience has about 4-5 seconds max to digest your message. This billboard hammers the message home with just seven words, a strong photo and high color contrast. The digital board space was kindly donated as a community service by ION. Another outdoor company, Lamar Outdoor Advertising, says, “Say it loud and say it big, but say it in seven words or less.” Their site’s “Tips and Tricks” page will help you design your billboard. Kudos to Colleen Peoples, who designed this beautiful board.
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PR Briefs is a blog of tips, resources and case studies for the public relations professional and the PR novice. Feel free to comment, re-post or ask questions—I hope you enjoy your experience here.
PR and marketing have been the focus of my career for the past 30 years. As an ad agency client during the early years, I got to experience a birds-eye view of agencies and the experience wasn't always a good one. When Ideaworks opened in 1995, we were determined to break the mold, and after 15 years, more than 300 awards and hundreds of client referrals, I think we're starting to get there.
—Caron Sjoberg, APR, CPRC
PR and marketing have been the focus of my career for the past 30 years. As an ad agency client during the early years, I got to experience a birds-eye view of agencies and the experience wasn't always a good one. When Ideaworks opened in 1995, we were determined to break the mold, and after 15 years, more than 300 awards and hundreds of client referrals, I think we're starting to get there.
—Caron Sjoberg, APR, CPRC
