4 easy ways to market using the Internet
The world of marketing has drastically changed since the dawn of the Internet. With so many Internet tactics to try, a lot of professionals simply don’t know how to get started. Here’s a primer of four quick and easy ways you can harness the power of the ‘Net to drive new customers.
1. Start a business blog. There are free tools galore; my personal favorite is the software in which you now find yourself, Tumblr. In minutes you can set up a professional blog and start sharing your knowledge with potential clients. You’ll sharpen your skills. They’ll see you as the expert.
2. Send an e-newsletter. Keep existing clients and potential clients updated on how you can help them. *Successful e-blasts include helpful information, not advertising.
3. Join a social network. If you’re not on LinkedIn, by all means create an account, add your credentials and network. Then, make sure you include a link to your business Web site and your blog in your profile. By linking all your Internet accounts, you’ll help optimize your Web site for search engines.
4. Advertise your Web site on your emails. Add a hot link to your business Web site to your email signature. Then, add a sign-up form on your Web site to collect email addresses from people who want to get your e-newsletter. Think of how many people you email each day—each email as an opportunity to get your business in front of someone.
