What worked then, what works now
Are you still using the same techniques to market your organization that you’ve used for years? While they may still be working, in some cases there could be alternative strategies that will grab the attention of potential customers better and cost far less. Here’s a list of a few ”old” marketing and PR tactics along with some suggestions for what to replace them with:
Old tactic: Mailed newsletter
New tactic: Blog
Old tactic: Telemarketing
New tactic: E-blasts
Old tactic: Tons of sales materials
New tactic: Optimized Web site, downloadable brochure
Old tactic: Purchased email lists
New tactic: Email list built from “real” clients and contacts
Old tactic: Faxed news release
New tactic: Online press room
Old tactic: Large print advertising budget
New tactic: Google Ad Words
