Publicize your publicity: here’s how
A few blogs back, I highlighted a mention and photo in Lucky magazine that were garnered using public relations tactics. With a small amount of effort (identifying the right publication; zeroing in on the most appropriate editor and providing information that was of benefit to the magazine’s readers) we received a good amount of page space without paying for an ad.
We didn’t stop there. Being featured in a national magazine was newsworthy itself, so we distributed a news release to local magazines and other publications about the coverage. Within a week, three local publications had printed the information—and a photo of the featured item—extending the life of the Lucky mention and reaching a new audience of people who may not have seen the original coverage.
