Low-cost PR: celebrate a milestone
For a large government company, we’re planning a year of low-budget tactics to announce their 45th anniversary. Our theme will focus on the world as it was when they were founded in 1964. We’ll research the world as it was when they were founded and publize their many contributions to our region—we’ll use public relations to get the word out to the media and the rest of the world. A rubber stamp will cost about $30 to produce—we’ll use it to imprint a 45th anniversary logo on their mailing envelopes and collateral. A special Web page, newsletters, an open house and a series of internal events will round out the PR plan.
