Do taglines really work?
Taglines are a powerful way to market. If you’re still not convinced, let’s put some taglines to the test. How many companies can you identify from their taglines?
• A diamond is forever.
• You can do it. We can help.
• Be all that you can be.
• It’s everywhere you want to be
• Just do it.
• Have it your way
Chances are, you recognized most, if not all, of the taglines above. They are short, memorable, and the companies that employ them have consistently used them until they were embedded in our memories. While your company may not have the budget to advertise your tagline to the whole world, you can use your tagline consistently and over time, people will start to recall you when they hear it.
