PR tools: the power of referrals
Clients tell me constantly that they generate much of their new business through referrals. Yet many companies don’t have a system in place to make sure they keep receiving them. Actively focusing on referrals should be a key part of your marketing and PR strategy, and here’s why.
1. Referrals have credibility. When someone you trust tells you about a business, you will also trust this company—even if you’ve never heard of them before.
2. People who are referred will spend more money. Research has proven this and it’s likely because people tend to refer those who are not just price shoppers.
3. Referrals are cost-effective. They’re free! Compare that to the cost of earning a new customer by advertising.
