Blogging for sales
Everyone is looking for cost-effective ways to drive sales in the current budget-conscious economy. At the same time, purchase cycles have lengthened due to consumers who take time to gather input from peers and experts. One way to reach your target audience when they’re researching their purchases is to leverage the power of blogs.
Blogs influence one in five readers at key purchase-decision stages, according to BuzzLogic and JupiterResearch’s “Harnessing the Power of Blogs” report. Specifically, blogs help consumers discover products and services, refine their options, get support and answers and decide on a specific product or service.
User comments as well as blog entries aid purchase and blog links help shoppers navigate for more information. And readers consider blog ads to be relatively credible sources. According to the report, readers trust blog content more than social media sites for shopping.
Even after the sale, blogs continue to make an impact. It’s common for blogs to help customers use products they own better, while reducing the number of returns and complaints.
