5 things journalists hope to find on your Web site
Send a news release to your local media and what’s the first thing they’re going to do? If it’s newsworthy, they’ll likely go straight to your Web site for more information. That’s when they may decide to mention your business or look somewhere else. If you want to be a great resource for someone who’s going to write about your business, you need to make sure your Web site doesn’t shut the door in their face.
According to a 2008 survey of 2500 journalists by Bulldog Reporter, 98% of journalists surveyed expect you to have an online newsroom in the future, if you don’t already. This is a section devoted to providing company news, background information and graphics that the media can access at whim. The top five elements that should be included are:
1. PR contact info
2. Copies of your news releases
3. A searchable archive
4. Product information
5. Photographs and graphics (high-resolution, for print)
Accenture has it figured out, with a world-class online newsroom that is reporter-ready.
