3 ways to improve your PR pitch for radio
Earlier this week I posted a list of public relations tips from some of my favorite journalists. Today’s post is compliments of my favorite radio newsman, Rob Williams, an award-winning news anchor who is one of the tops in his field. Rob provided the following list of things you can do to improve your odds when pitching a story to a radio station:
1. Focus your pitch.
Not more than 2 or 3 topics when requesting coverage. One would be better.
2. Include contact info.
List the point or points of contact with e-mails and phones that get answered.
3. Timing is key.
Lead time of not more than 2 weeks, and not less than a week.
