5 risks of not having a social media policy
The growing phenomenon of social media has opened up risks along with its great benefits. Raj Malik of Network Solutions points out that “unauthorized or inappropriate commentary or posts online can:
1. “Get the Company, and you, in legal trouble with the U.S. and other government agencies, other companies, customers or the general public.
2. “Diminish the Company’s brand name by creating negative publicity for the Company, owners and partners as well as yourself or your team.
3. “Cause damage to the Company by releasing non-public information or proprietary information.
4. “Cost you the ability to get patents, or undermine the competitive advantage.
5. “Cost you your job at the Company.”
It’s virtually guaranteed that your company is already represented in social media conversations, so it makes sense to develop online social media guidelines and strategies for your company now and make sure your employees understand them.
