If they’re not engaging, time to review what you’re posting
How does your business use social media? To make it an effective (and productive) strategy, you have to understand exactly what types of content and posts engage your clients and potential clients best.
In Twitter, Facebook and other social media platforms, success is determined by the amount of engagement that happens after you post. Daily updates. Trivia. Questions. Photos. Links. The weather. Videos. Other types of content. Do you know which ones drive the highest response for your company?
The answer will differ from business to business, but if you pay attention to what happens after your posts, you’ll get an idea of the types of content you should be using for the best engagement.
