December 16 2010

How to submit a news release to the associated press

Based in New York City and with more than 300 locations worldwide, the Associated Press (AP) is a not-for-profit news cooperative with 3,700 employees, two-thirds of whom are in the field gathering and reporting news every day. AP was founded in 1846 and since then has received 49 Pulitzer Prizes including 30 for photography. On any given day, more than half the world’s population sees news from AP.

AP newsgathers are located all over the world, but if you have a story that has national or international significance you can submit it directly by either sending it to a local AP bureau—there’s one in every state and you can search the AP’s online directory to find yours here—or by submitting it via email (no attachments) to info@ap.org.

Tip: Do the research to identify the right AP reporter before you pitch. AP reporters have beats as well as national editors and writers who specialize in business, sports, arts and entertainment, health and lifestyles. To send a release to a specific department, consult the list of Beats, Editors and Writers listed in the AP directory, and your release will be fowarded to the appropriate party.

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PR Briefs is a blog of tips, resources and case studies for the public relations professional and the PR novice. Feel free to comment, re-post or ask questions—I hope you enjoy your experience here.

PR and marketing have been the focus of my career for the past 30 years. As an ad agency client during the early years, I got to experience a birds-eye view of agencies and the experience wasn't always a good one. When Ideaworks opened in 1995, we were determined to break the mold, and after 15 years, more than 300 awards and hundreds of client referrals, I think we're starting to get there.
—Caron Sjoberg, APR, CPRC

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