December 17 2010

2010 most-watched YouTube videos

This week The Official YouTube Blog reported that the world watched more than 700 billion YouTube videos and uploaded more than 13 million hours of video in 2010. Its list of most-watched videos reflects the people, places and events that captured our collective attention this year. Here are the most-watched YouTube videos of 2010, compiled based on the view counts of videos uploaded during 2010. In some instances YouTube aggregated totals across multiple versions of the same video to find the most-watched clip.

Globally, as of November 2010, the most-watched YouTube videos (excluding major label music videos) were:

  1. BED INTRUDER SONG!!! (now on iTunes)
  2. TIK TOK KESHA Parody: Glitter Puke - Key of Awe$ome #13 
  3. Greyson Chance Singing Paparazzi
  4. Annoying Orange Wazzup
  5. Old Spice | The Man Your Man Could Smell Like
  6. Yosemitebear Mountain Giant Double Rainbow 1-8-10 
  7. OK Go - This Too Shall Pass - Rube Goldberg Machine version
  8. THE TWILIGHT SAGA: ECLIPSE - Trailer
  9. Jimmy Surprises Bieber Fan
  10. Ken Block’s Gymkhana THREE, Part 2; Ultimate Playground; l’Autodrome

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PR Briefs is a blog of tips, resources and case studies for the public relations professional and the PR novice. Feel free to comment, re-post or ask questions—I hope you enjoy your experience here.

PR and marketing have been the focus of my career for the past 30 years. As an ad agency client during the early years, I got to experience a birds-eye view of agencies and the experience wasn't always a good one. When Ideaworks opened in 1995, we were determined to break the mold, and after 15 years, more than 300 awards and hundreds of client referrals, I think we're starting to get there.
—Caron Sjoberg, APR, CPRC

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