November 06 2009

Holiday e-blast advice from Emma

The information below was compiled by the email experts at Emma. There are some great tips to keep in mind if you’re planning to send out holiday e-blasts.

With the increased holiday email volume, it’s more important than ever to make sure your subject lines, preview panes and content are at their best. Review the basics before every send-off — our email checklist is a good guide to keep handy.

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PR Briefs is a blog of tips, resources and case studies for the public relations professional and the PR novice. Feel free to comment, re-post or ask questions—I hope you enjoy your experience here.

PR and marketing have been the focus of my career for the past 30 years. As an ad agency client during the early years, I got to experience a birds-eye view of agencies and the experience wasn't always a good one. When Ideaworks opened in 1995, we were determined to break the mold, and after 15 years, more than 300 awards and hundreds of client referrals, I think we're starting to get there.
—Caron Sjoberg, APR, CPRC

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