December 20 2010

SEO tip for Facebook

Did you know you can optimize your Facebook page for search engines, the same as you do for your Web site? One easy way is to use keywords in your “About” box.

Under your fan page profile image you’ll find your “About” text box. When you fill in the information for this section, use keywords that people would use when searching for a business like yours. Be sure to include your business name. Get even more mileage by adding your Web site’s URL; this will create a valuable inbound link for your site, which will improve your Web site’s SEO as well.

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PR Briefs is a blog of tips, resources and case studies for the public relations professional and the PR novice. Feel free to comment, re-post or ask questions—I hope you enjoy your experience here.

PR and marketing have been the focus of my career for the past 30 years. As an ad agency client during the early years, I got to experience a birds-eye view of agencies and the experience wasn't always a good one. When Ideaworks opened in 1995, we were determined to break the mold, and after 15 years, more than 300 awards and hundreds of client referrals, I think we're starting to get there.
—Caron Sjoberg, APR, CPRC

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