PR that matters—a case study. Fifteen years ago, our agency was asked to help a small non-profit organization out by designing a brochure for them pro-bono. Many donated hours to many organizations later, we decided to combine all our gratis work into a marketing grant that would support one non-profit organization each year. Since then, Ideaworks has contributed $1 million in marketing and public relations services to non-profits in our area through the program we’ve branded GoodWorks. Through it we’ve helped organizations that serve thousands of needy people in our region. Although we never set out to create a program to benefit our agency, GoodWorks has not only helped us build a positive brand, it has also had a positive impact on employee morale and helped us to attract some of the best and brightest staff in our area.
About
PR and marketing have been the focus of my career for the past 30 years. As an ad agency client during the early years, I got to experience a birds-eye view of agencies and the experience wasn't always a good one. When Ideaworks opened in 1995, we were determined to break the mold, and after 15 years, more than 300 awards and hundreds of client referrals, I think we're starting to get there.
—Caron Sjoberg, APR, CPRC
