If you’re not seen, you won’t be heard
Publicity is a great way to promote your business, and email is the most popular means for getting your news in front of reporters to land precious coverage. But what if your news never gets to the journalists? The vast majority of emails sent to journalists never get read. It’s estimated that 82% of all emails are filtered out by spam filters, and this may include your news release!
To a spam filter, your email pitch may contain trigger words and suspicious phrases that automatically prevent your email from getting to its destination. Common trigger words and phrases, compiled by wordbiz.com, include a subject line that starts with “free,” certain words like “GUARANTEE” in all caps, even words like “unsubscribe,” “leave,” and other list removal phrases may block your email!
Learn how spam filters work and you can lessen the chances of your email getting blocked and improve your chance of getting a reporter’s attention.
