7 ways to improve your online sales
Your Web site’s design can significantly improve (or hinder) your online success. Great Web sites are intuitive and easy to navigate, helping visitors, regardless of the type of information they’re seeking, quickly find what they’re looking for. And good navigation leads visitors to respond, not just browse. Here are some great tips from Kintera:
1. Help people find and do what they want quickly.
2. Make it easy to respond. Repeat key action elements (like “Donate Now” or sign-up links across multiple Web pages.
3. Use the upper right for key action items. This location is the place to highlight desired activity.
4. Utilize buttons to draw attention and drive response.
5. Keep it simple: usable is better than pretty.
6. Don’t let “search” feature drive people away. Failed searches lead to a high abandonment rate, so if you include this feature on your site, don’t put it in a high response location like the upper right.
7. Test and adjust for greater impact. Use analytics to see what pages people are visiting, let your visitors tell you what they like.
