Branding: put your best foot forward (and don’t change your shoes!)
There are few things as important as your brand when it comes to marketing your company. Your brand communicates your unique identity and value through consistent messaging and graphics so that others recognize your company whether you’re reaching them through advertising, social media, signage or your invoices. Strong branding is your company’s “promise” of value, quality and consistency.
Clients often ask me if it’s okay to change their brand. The most effective branding is the result of years of consistent use. In fact, the most recognizable brands have been in place for many years, even decades (think McDonald’s®, or Coke®). For your business, consistent and long-term use will give your branding ample time to become ingrained in the public’s memory.
