January 04 2011

Love this tip from Pro PR Tips: Advice from a jaded tech journalist

Tip #151: No clumping. At a working dinner (like an awards banquet or evening panel discussion), don’t seat all the journalists together. You’ll get more coverage if you actually put us in proximity to the people we get paid to talk to.

That said, the good journalists will ignore or hack the seating plans anyway. So, never mind.

Read more great tips here.

3pm

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PR Briefs is a blog of tips, resources and case studies for the public relations professional and the PR novice. Feel free to comment, re-post or ask questions—I hope you enjoy your experience here.

PR and marketing have been the focus of my career for the past 30 years. As an ad agency client during the early years, I got to experience a birds-eye view of agencies and the experience wasn't always a good one. When Ideaworks opened in 1995, we were determined to break the mold, and after 15 years, more than 300 awards and hundreds of client referrals, I think we're starting to get there.
—Caron Sjoberg, APR, CPRC

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