—Paul Gillin, author of The New InfluencersConventional marketing wisdom long held that a dissatisfied customer tells ten people. But…in the new age of social media, he or she has the tools to tell ten million.
January 07 2011
About
PR Briefs is a blog of tips, resources and case studies for the public relations professional and the PR novice. Feel free to comment, re-post or ask questions—I hope you enjoy your experience here.
PR and marketing have been the focus of my career for the past 30 years. As an ad agency client during the early years, I got to experience a birds-eye view of agencies and the experience wasn't always a good one. When Ideaworks opened in 1995, we were determined to break the mold, and after 15 years, more than 300 awards and hundreds of client referrals, I think we're starting to get there.
—Caron Sjoberg, APR, CPRC
PR and marketing have been the focus of my career for the past 30 years. As an ad agency client during the early years, I got to experience a birds-eye view of agencies and the experience wasn't always a good one. When Ideaworks opened in 1995, we were determined to break the mold, and after 15 years, more than 300 awards and hundreds of client referrals, I think we're starting to get there.
—Caron Sjoberg, APR, CPRC
