Bigger media list not neccessarily better
If you’re like a lot of people who want to earn publicity from sending out a news release, you probably think that the more reporters and news media you have on your distribution list, the better. But that’s a serious mistake that might be keeping your release from getting the coverage it deserves.
One of the most common mistakes public relations professionals make is trying to pitch a story to the wrong person. Most reporters have a specialty, like “lifestyles,” “food” or “business.” If you pinpoint the reporter(s) whose “beat” matches your news, you’re much more likely to score coverage.
Tip: Create a master distribution list of reporters, separated by specialty, and then handpick the relevant reporters each time you send a news release. The reporters who get your news will appreciate that you took the time to personalize your pitch, instead of blasting your news to a generic, all-in-one list.
