3 things you should know about the people on your email list
If you want to put together an email that really performs, it’s good to know some basic information about the people on your list. Here are 3 things to consider before you create and send your eblast:
1. How do they get your email? Computer, Blackberry, PDA, iPhone? Knowing how most people get your information can help you make sure they can read and interact with your eblasts.
2. Have they opened your eblasts in the past? If you keep sending but few people are opening, then it’s time to test your format and message or update your recipient list.
3. Are they clicking through? Even with a high open rate, if people aren’t clicking then your eblasts are probably not driving sales and inquiries.
Use email statistics to see not only who is opening your eblasts, but what they are doing after they’ve opened. Listen to your audience and test new subject lines, content and graphics. Then use the information to improve the performance of your email marketing.
