Bigelow Tea uses social media to supplement ads
A recent article in DM News written by Cara Wood shows how Bigelow Tea used a blog, Twitter, MySpace and Facebook to attract more visitors to the company’s Web site and better engage them. Company president Cindy Bigelow felt that a blog could help her hear from customers better than advertising, and social media could supplement their traditional ads. Bigelow’s Tea Talk Blog has yielded insight into tea’s distinct market segments, writes Wood. “The social media presence especially came in handy last year, when a subset of customers was outraged at the discontinuation of the Fruit and Almond Tea, and Bigelow—the person—answered.
