New business? Try focusing on bloggers instead of media journalists
If you’re a new business you might have better luck getting your business noticed by bloggers than being picked up by traditional media journalists. Influential bloggers have thousands of followers. Research those who write about your industry and start following them. Then if you think their followers could benefit from knowing about your business, contact them.
Media journalists may be more difficult to reach and influence, but bloggers have the freedom to write about anything they’d like. If you can pique their interest, you might be able to garner some publicity; and if nothing else, you may benefit from reading their blog posts. And keep in mind that 75% of journalists are reading blogs for story ideas.Tip: Be sure to include a link to your Web site.
