3 tips to help you develop a good media contact list
It’s useful to keep a list of journalists, editors, blog authors and producers who might be interested in sharing newsworthy information from your business. To build your list, first identify your markets and the people who matter. Document what they read and watch—these are your target media. The next step is to identify the people at your target media who write or talk about topics that relate to your business. These three tips will help you develop an effective list:
1. Review and update your list of media contacts at least quarterly. Editors, journalists, news producers change their beats and their media. Be sure your list is current.
2. Don’t send every news release to every contact on your list. Take the time to match up your news with the right media contact.
3. Be sure your news is actually newsworthy to the public. Too frequent, or irrelevant material (such as a purely local item sent to the national media, or something with little visual impact offered to a television station) may turn off their interest.
