January 18 2011

The most retweetable words and phrases

Dan Zarrella, author of “The Social Media Marketing Book,” identified the most retweetable words and phrases, including:

• you

• Twitter

• post

• blog

• free

• media

• help

• follow

• how to

• top

• blog post

• check out

(as reported in The Public Relations Strategist by Ed Schipul)

2pm

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PR Briefs is a blog of tips, resources and case studies for the public relations professional and the PR novice. Feel free to comment, re-post or ask questions—I hope you enjoy your experience here.

PR and marketing have been the focus of my career for the past 30 years. As an ad agency client during the early years, I got to experience a birds-eye view of agencies and the experience wasn't always a good one. When Ideaworks opened in 1995, we were determined to break the mold, and after 15 years, more than 300 awards and hundreds of client referrals, I think we're starting to get there.
—Caron Sjoberg, APR, CPRC

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