end of year marketing checklist
Now is the perfect time to check and update your marketing tools and here are 5 things you can do now to improve the effectiveness of your marketing and PR for the new year:
1. Test your Web site’s visibility in the search engines. Conduct your own search for phrases that people would use when they need a business like yours. Does your company come up on the first page? If not, it’s time to talk to someone about search engine optimization for your site.
2. Update your email distribution list. Review your database and update email addresses that are no longer valid. While you’re at it make sure you have all your current contacts in your database.
3. Conduct a collateral audit. Put one of every printed marketing piece you have on a table. Do they look like they are from a multitude of different companies? If so, it’s time to work on making your sales materials consistent.
4. Set up methods to measure the effectiveness of your ads. How do you know an ad is working? If you aren’t tracking effectiveness, start doing so and you’ll see what’s working and what’s not.
5. Thank your customers and vendors. The end of the year is a good time to send a note to your clients, past clients and potential clients, as well as to your valued vendors. This kind of “touch” will give you top of mind awareness at the start of the new year.
