market unto others …
Amid the advertising, emails and calls I’ve received at the office lately, a recent, simple marketing gesture really stood out. It wasn’t an obvious marketing tactic, and it cost less than any traditional ad.
After our local newspaper ran an article about an award our agency had received, the owner of a local Chick-fil-A sent a kind, hand-signed letter and a card for a free sandwich combo. I’ve kept the card on my desk as a reminder that in today’s cluttered, fast-paced environment, small acts of kindness set companies apart from the competition.
