One easy way to increase the odds of getting a journalist’s attention
Personalization is a great way to grab attention, and if you’re not taking the time to personalize your media pitches you may be hurting your odds of getting noticed.
Sure, you can quickly distribute your news release to all of your media contacts at once using a mass email. But think about what message you’re sending to them: chances are they’ll feel the same way you do when you get an envelope via snail mail addressed to “Occupant.”
Instead, focus on the individual journalist or producer. Read their columns or listen to their broadcasts. Then determine if your information is really relevant to them. If it is, send a personal pitch to them and give them a reason to be interested in your news.
