How to create a great About Us page on your Web site
“It’s one of the most important pages on a company’s Web site,” writes Chana Garcia for Inc.com, ”and also probably one of the most undervalued: the ubiquitous ‘About Us’ page—that section on your site that has been collecting virtual dust because you haven’t bothered to read it since, well, you first wrote it.”
You may not be paying it much attention, but visitors to your site are. And considering that your About Us page is where the world clicks to learn about your company and the services you offer, which can mean the potential loss or gain of a customer, it deserves a little more consideration and a lot more respect.
Its primary purpose is to provide information about your business, so include the basics, such as who you serve, how long you’ve been around, and your goals and mission. Don’t forget to include your address. And if your company has multiple locations or does business globally, this is the perfect place to mention that information, or at least link to a page on your site that does, such as your Contact Us page. But don’t stop there, which is a mistake a lot of businesses make. What results is a stale, unoriginal, and downright boring About page.
Garcia shares several tips for using your About page to promote your business; among them:
1. Reflect your company’s personality. Let your employees write their own bios and include links to their personal blogs and Web sites. Include their email addresses so clients or potential clients can reach them.
2. Incorporate social media. Use your About page to post videos of you and your company, link to your blog and place Share buttons to your Twitter and Facebook pages.
3. Brag a little. Consider posting testimonials or listing big-name clients you’ve partnered with. Include their logos. Mention awards and recognitions, community service work, green initiatives, and interesting facts. And timelines, company history, and major milestones are attention-grabbing
